The research, not the myths

BDSM Statistics: What the Data Really Says

Kink is far more common than most people assume. Here are 30 statistics on BDSM interest, fantasies and practice — every one drawn from a published study or large survey, with the source cited.

46.8%
of people have tried at least one BDSM activity
Holvoet et al., 2017
9 in 10
have had a BDSM-related sexual fantasy
Lehmiller, 2018
64.6%
of women fantasise about being dominated
Joyal et al., 2015
125M+
Fifty Shades copies sold worldwide
Penguin RH, 2015

BDSM (bondage, discipline, dominance, submission, sadism and masochism) is one of the most fantasised-about and least-understood parts of human sexuality. The numbers below come from peer-reviewed research and nationally representative surveys.

How common is BDSM, really?

1.8%

1.8% of sexually active adults had taken part in BDSM in the past year — 2.2% of men and 1.3% of women (nationally representative survey, n=19,307).

46.8%

46.8% of people had done at least one BDSM-related activity at some point in their life.

7.6%

12.5% of people practise BDSM regularly, and 7.6% self-identify as a BDSM practitioner.

13%

13% of Americans say they have taken part in BDSM.

23%

Among under-30s, 23% have already tried BDSM and 35% would like to try it.

~21%

21.7% of men and 20.6% of women have tied up or been tied up by a partner during sex.

~30%

29.5% of men and 34.1% of women have spanked or been spanked during sex.

~24%

25.8% of men and 21.8% of women have taken part in dominant/submissive role play.

BDSM fantasies

4% / 7% never

Only 4% of women and 7% of men have never fantasised about any form of BDSM.

75%+

More than 75% have fantasised about bondage or physical restraint — the single most common BDSM fantasy.

65% / 60%

65% have fantasised about receiving pain during sex, and 60% about giving it.

64.6% (women)

64.6% of women have fantasised about being dominated sexually, versus 53.3% of men.

~60% (men)

59.6% of men and 46.7% of women have fantasised about dominating a partner — common enough to count as a 'typical' fantasy.

52.1% (women)

52.1% of women have fantasised about being tied up for sexual pleasure.

36.3% (women)

36.3% of women have fantasised about being spanked or whipped for pleasure.

48.7% (women)

48.7% of women reported domination fantasies, compared with 19.2% of men.

The most popular practices

30% spanking

Spanking (~30%) is the most common BDSM-related practice, ahead of dom/sub role play (~24%) and restraint (~21%).

~15%

14% of women and 16% of men have playfully whipped a partner or been whipped.

Gender & demographic differences

2x-4x

Women report more BDSM fantasies of nearly every kind — roughly twice as likely to fantasise about bondage, and about four times as likely about masochism.

21% (women submissive)

21% of American women prefer being submissive in bed (vs 4% dominant); 18% of men prefer being dominant (vs 10% submissive).

53%

53% of Americans have some preference for dominance or submission, and 28% enjoy switching between both.

2.2% vs 1.3%

BDSM involvement in the past year was more common among men (2.2%) than women (1.3%).

Relationships & wellbeing

902 vs 434

Compared with a control group, BDSM practitioners were less neurotic, more extraverted, more open, more conscientious and higher in wellbeing (902 practitioners vs 434 controls).

increased closeness

Measured before and after real scenes, consensual BDSM increased partners' feelings of closeness and intimacy.

recreational, not pathology

Practitioners in the dominant role had the most positive psychological profiles — leading researchers to call BDSM a recreational leisure activity, not a sign of psychopathology.

The “Fifty Shades” effect

125 million

The Fifty Shades trilogy has sold more than 125 million copies worldwide.

15.2 million (US)

Fifty Shades of Grey was the best-selling book of the 2010s in the US, with 15.2 million print copies sold.

$571 million

The Fifty Shades of Grey film grossed about $571 million worldwide — one of the few R-rated films ever to pass $500 million.

19% (women)

19% of American women (and 6% of men) have read Fifty Shades of Grey.

Community

12.6 million

FetLife, the largest kink and BDSM social network, reports over 12.6 million registered members.

Sources & methodology

Every figure on this page is attributed to a named, published source — peer-reviewed studies, nationally representative surveys, or reputable polling. Percentages reflect the samples and definitions used in each original study and are not always directly comparable. Feel free to cite this page; a link back is appreciated.

  1. Bertelsmann / Penguin Random House
  2. Box office reporting (Variety / The Numbers), Universal Pictures (2015)
  3. FetLife (via Wikipedia)
  4. Herbenick et al., 'Sexual Diversity in the United States,' PLoS ONE (2017)
  5. Herbenick et al., PLoS ONE (2017)
  6. Holvoet et al., 'Fifty Shades of Belgian Gray,' Journal of Sexual Medicine (2017)
  7. Joyal, Cossette & Lapierre, 'What Exactly Is an Unusual Sexual Fantasy?', Journal of Sexual Medicine (2015)
  8. Joyal, Cossette & Lapierre, Journal of Sexual Medicine (2015)
  9. Lehmiller, Tell Me What You Want (2018)
  10. NPD BookScan / The NPD Group (2019)
  11. Richters et al., 'Demographic and Psychosocial Features of Participants in BDSM,' Journal of Sexual Medicine (2008)
  12. Richters et al., Journal of Sexual Medicine (2008)
  13. Sagarin et al., 'Hormonal Changes and Couple Bonding in Consensual Sadomasochistic Activity,' Archives of Sexual Behavior (2009)
  14. Stefanska et al., 'Relationship Between Atypical Sexual Fantasies, Behavior, and Pornography Consumption' (2022)
  15. Wismeijer & van Assen, 'Psychological Characteristics of BDSM Practitioners,' Journal of Sexual Medicine (2013)
  16. Wismeijer & van Assen, Journal of Sexual Medicine (2013)
  17. YouGov (2015)

Last reviewed: September 2026 · BDSM Sex Guide

BDSM Statistics

Real, cited statistics on BDSM interest, fantasies, and practice, drawn from published studies and surveys.